7 Musts For Email Marketing


1. Avoid Spam Filters

Before hitting the send button, double-check that the email you're sending doesn't contain any suspicious links or excessive graphics, as these can send negative signals to email providers, causing all future campaigns to end up in their spam folder.

2. Relevance

Because your subscribers will be receiving other emails in addition to yours, honesty and consistency are the keys to staying relevant to them. They'll forget you exist if you suddenly vanish, or worse, if you never send anything beyond the welcome letter. They'll unsubscribe because they'll assume you're spamming them when you finally send something.

3. Optimize for Plain Text

Plain text email optimisation aids in capturing your readers' attention and increasing interaction.

When compared to sending an HTML version, sending a plain text email will get you a far higher open and click-through rate. This is because a larger portion of your audience may be unable to access HTML emails, or, even worse, your message may end up in their spam folder.

4. Include Sharing Buttons

Always include social media buttons in your emails because they serve as an additional call to action. Sharing buttons raise click-through rates by over 160 per cent.

This will broaden your exposure to a market that you might not have otherwise been able to access without investing a significant sum of money.

5. Create Exclusive Offers

You may express your gratitude by delivering exclusive offers and information to your email list subscribers that are not available on your website or anywhere else. Discounts, free shipping, case results, or any other bargain that can entice them and urge them to stay on your list are examples of such offers and information.

6. Length

Because many people dislike reading long messages, every word and sentence in your email should have a clear purpose. It's great if your sentences are between 20 and 25 words long, and your paragraphs are no more than 2-3 sentences long. It's easier to get your idea across to your audience if you keep emails brief and sweet.

7. Feedback

In every business, a customer's input is critical since it often provides insight into how you might improve your company. You can ask them questions about their impressions of your brand and follow up with those who gave you feedback. It allows you to form long-term relationships with customers and enhance the experiences of those who are dissatisfied.

And that is it, for now. Would you like to see some more?

Let me know and I will create some more for you.

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