Sending emails one by one takes time, which e-commerce companies don't have.
It simply isn't scalable.
Email automation, on the other hand, can help you generate revenue in addition to your manual email marketing and newsletter blasts, making it a logical fit for your email marketing plan.
Here are 9 essential email automation flows for your online store to help you get started with e-commerce marketing automation.
1. Welcome Emails to New Subscribers
In many industries, the welcome email has become the standard, particularly in e-commerce email marketing. After signing up, every consumer expects a formal greeting from the company.
You can give customers an indication of what to expect from your business and what they need to do next after signing up with a welcome email.
Because e-commerce is a 24-hour industry, automating this process is essential. Because customers often expect to receive a first-time customer discount with their emails, your email could be the push they need to make a purchase.
2. Product Recommendations
If you have an email list of existing customers, you can personalise their purchasing experience by using email automation to send product recommendations. This type of e-commerce email should be triggered by what a customer has previously explored for you on a website.
3. Discounts Automations
One unique feature of email automation is the ability to target it to the precise moment when a customer is about to make a transaction.
You may eliminate price as an issue before they make a purchase by emailing the discount immediately before they head to the cart based on prior sales data.
You can also use discount emails to re-engage clients who have previously purchased a product but haven't done so in a while. A discount email would be used in this case to reactivate an inactive customer account.
4. Eliminate Cart Abandonment
The majority of e-commerce shopping carts are abandoned as a result of a customer facing an unexpected situation during checkout. For example, taxes, shipping, or additional delivery time may be added to the order at the last stage that the consumer was unaware of.
You can reach out to a consumer who has just left your e-commerce business and gently remind them to return by setting up an abandoned email cart flow. You can also send numerous email follow-ups: one after the first hour, one after 12 hours, and one after 24 hours, depending on how long the cart has been abandoned.
5. Purchase Order Confirmation and Shipping Notifications
For e-commerce, order confirmation and shipment emails are standard. It is not necessary, however, to send these emails manually. You can provide the reassurance and transparency that your customers want after a purchase by combining your email marketing with your existing e-commerce business systems.
6. Put an end to Browse Abandonment
Browse abandonment is a more difficult problem to solve than cart abandonment because it might occur for a multitude of reasons. When it comes to cart abandonment, the most common reason for not completing the transaction is the price. When it comes to browser desertion, however, you only have a limited amount of information (only the few pages they visited) to work with in order to figure out what happened.
Add email automations that are triggered by category browsing to counteract this issue. Then send emails containing the products that the browser was interested in, as well as one or two complementary products.
7. Reviews and feedback from customers
E-commerce stores rely heavily on customer reviews. The difference between creating a loyal client base and one-time sales with customers who never return is having fantastic evaluations.
Set up a simple timed email automation sequence that will send out a particular number of days after the consumer has placed or received their order, rather than avoiding asking them about their experiences.
8. Birthday and Thinking of You Emails
Email automation makes it simple to send emails on the spur of the moment or for a birthday. It only takes one extra special touch like this to assure that your consumer will never again refuse to open your emails.
Re-engagement emails might help you reconnect with clients whose accounts have been inactive. You may avoid churning and generate fresh interest by using email automation to reactivate clients by sharing recommendations, new goods, and updates since their account was last active.
There you go. 9 absolutely essential emails that will make your life that little bit easier.
Email automation can help you generate revenue in addition to your manual email marketing and newsletter blasts, making it a logical fit for your email marketing plan.
Here are 9 Essential Email Automation Flows for Your eCom Store