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9 Powerful Email Marketing Tips To Use Today

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It’s likely that you recognise the importance of building a powerful email list.

Here are 9 email marketing tips that you can use today that will put you on track to have that email list you deserve.

1. Go over your procedure again

Take a moment to assess your approach and see if it's functioning as well as you'd like before you start writing your next email. Decide what you want to achieve first, and then structure your email marketing campaign around those objectives.

Do you have an email marketing software system in place? If so, do you send out autoresponder emails on a weekly, fortnightly, or monthly basis?

It may take a few modifications to get the procedure just right, but it will be well worth it once you see how much time and effort it will save you in the future.

2. Write the perfect subject line

If you keep using the same yawn-inducing subject lines in your emails, no one will open them. A subject line that reads [insert your company name here] screams "Delete me!" This is a weekly newsletter. It isn't inspiring or compelling in any way. What does it matter if you send out another newsletter?

Before opening an email, recipients want to know what they're getting, so let them know by emphasising important themes. A query can also be used to spark the reader's interest and urge them to click.

3. Make the audience laugh

You must keep recipients' attention once you've piqued their curiosity with an enticing subject line. Using well-placed humour is one method to accomplish this. Put yourself in the shoes of the reader. Consider what makes you chuckle and what helps you recall a print advertisement.

You'll stand out in the flood of marketing material we're assaulted with on a daily basis if you take the time to be innovative with your writing. Keep it clean and avoid contentious issues like religion and politics if you want to add a little humour.

4. Proofread

When it comes to making readers laugh, if you don't proofread for errors, you'll do so for all the wrong reasons. Proofreading is a sometimes overlooked but crucial phase in the writing process that can be the difference between increased sales and widespread unsubscriptions.

Print off a copy of the email as a proofreading suggestion. When reading on a screen, we are more prone to miss errors, whereas when reading on paper, we are more likely to catch them. If you're not sure about your own proofreading skills, have someone else look it over or get a professional to do it for you. Don't rely on the spell checker in your word processor to catch everything.

5. Test your emails on a variety of platforms

With so many people accessing the Internet via mobile devices, it's critical that emails aren't only tested on desktop computers. You must also verify that functionality is consistent across platforms such as laptops, tablets, and smartphones. Readers will become disengaged and your conversion rates will suffer if your messages do not display effectively on all screen sizes and layouts.

6. Develop your personal brand

It's unlikely that your email marketing campaign will succeed on its own. It should, on the contrary, be a component of a well-coordinated marketing strategy.

This means that any messaging and branding in your emails should be consistent with other types of material in terms of appearance, style, and tone.

Is your company's logo prominently displayed at the top of your newsletters and articles? Do you always include a motivational quote? Apply the same logic to your emails.

As a result, you'll begin to establish a consistent brand, and recipients will know what to expect.

7. Take use of cross-promotional opportunities

You may utilise your email marketing plan to promote other content, goods, and services in addition to helping to enhance your entire brand. Have a bargain that's only good for people who like your Facebook page?

In the email body, inform recipients. Similarly, share a freebie that can only be utilised if a reader joins your email list on your social media sites (remember to post the sign-up link).

Using all available communication channels can increase your reach and, more importantly, your prospects of getting more subscribers and conversions.

8. Think more than just open rates

Remember that a high open-rate isn't the goal of a good email marketing plan. While the open rate is a helpful metric to keep track of, it only tracks the percentage of recipients who open the email, as the name implies. This does not account for whether the receiver has clicked on any of the email's links or even read past the first few lines.

Think about the business goals that support your brand vision instead of focusing on open rates.

Do you want to boost your sales? Do you want to increase the number of people who follow you on social media? Is it possible to share critical information?

9. Remove non-readers from your mailing list

Yes, unsubscribe those that aren't interested in you or what you're offering.

Give them the opportunity to be removed from the email list, rather than hope they'll make the jump and click on your beautiful subject line someday.

One of two things will happen when they receive the email informing them of this. They'll either ignore it, as they did in prior emails, or they'll reply by pressing "unsubscribe" or being persuaded to stay.

In either case, you're attracting an audience that wants to interact and possibly become paying consumers.

So there you have it. 9 great ideas that you can implement right now.

Using all available communication channels can increase your reach and, more importantly, your prospects of getting more subscribers and conversions.

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